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Medewerkers
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Thijs Broekhuizen
Cluster: Business Development
Functie: AIO
Kamer: WSN 671
Telefoon: 050-363-8284
E-mail: t.l.j.broekhuizen@bdk.rug.nl
Adres:
Rijksuniversiteit Groningen
Faculteit Bedrijfskunde
Landleven 5
Postbus 800
9700 AV Groningen
Publications:
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Hagen, Dennis,
Thijs Broekhuizen and Eelko Huizingh (2004) "Zoekgedrag
voorspelt koopgedrag", Tijdschrift voor Marketing, mei
2004, pp. 20-22.
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Broekhuizen, Thijs L.J. and Karel Jan
Alsem (2002) "Success Factors for Mass Customization: A
Conceptual Model," Journal of Market-Focused Management,
Vol. 5, Issue 4, 309-330.
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Broekhuizen, Thijs L.J. and Wander Jager
(2003) "A Conceptual Model of Channel Choice: Measuring Online
and Offline Shopping Value Perceptions. Click here
to download.
Proceedings:
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Reardon,
James, Broekhuizen, Thijs L.J., De Haes, Joeri and Denny E. McCorkle
(2004) "The
E-commerce Purchase Decision: Why Consumers Buy Through the Internet,"
Proceedings from the 16th DMEF Robert B. Clarke Direct/Interactive
Marketing Educators’ Conference, October 17 2004, New Orleans, LA,
USA.
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Broekhuizen,
Thijs L.J. (2004) "A Conceptual Model of Channel Choice:
Measuring Online and Offline Shopping Value Perceptions," Proceedings
from the EMAC Conference, 18-21 May 2004, University of Murcia, Spain.
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Broekhuizen,
Thijs L.J. (2004), "A
Conceptual Model Channel Choice: Measuring Online and Offline Shopping
Value Perceptions
," Proceedings from SOM PhD Conference, University of Groningen,
February 2004.
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Broekhuizen,
Thijs L.J. (2003) "Consumer
Quality Perceptions of Decision Making in Electronic Channels vs.
Traditional Channels,"
Proceedings from EMAC Doctoral Colloquium, University of Strathclyde,
Glasgow, 18-20 April 2003.
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Broekhuizen,
Thijs L.J. (2003), "Shopping Online or Offline?",
Proceedings from SOM PhD Conference, University of Groningen, January
2003.
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Broekhuizen,
Thijs L.J.(2002), "An economic-psychological assessment of the
decision making process of consumers in electronic markets in
comparison to traditional markets." Proceedings from SOM PhD
Conference, University of Groningen, January 2002.
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